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The new clothing collection has been launched following the success of the store's ethnic food range Air Max 1 Vt
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The move is a first both for British supermarkets and the High Street after 63 per centof Asda's ethnic customers called for affordable authentic cultural clothing to be added to the existing George line.
"We have the broadest socio demographic group of all the supermarkets and we wanted to offer affordable clothing suitable for all our customers."
Brianna Ragel, editor of Asian Woman magazine, said: "It is exciting to see a well known High Street retailer embracing ethnic cultures, and Air Max 1 Flyknit 2017
Asda is attempting to bring Asian fashioninto the mainstream with a new collection launched to coincide with celebrations to mark the end of Ramadan next week.
The range has been designed in conjunction with a team in India and is made with authentic Indian material to provide occasion wear for religious festivals such as Eid and Diwali in light of the supermarket's growing ethnic customer and colleague base.
offering good quality authentic outfits at affordable prices.
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"This definitely marks a turning point for ethnic clothing on the High Street."
The clothes are part of the George at Asda line and prices start at 7, with a complete suit selling for 26.
"We are extremely proud to be launching the UK's first mainstream range of traditional Asian clothing," said Fiona Lambert, brand director of George.
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which includes halal meat, which has seen a 46 per cent increase year on year.
The store is introducing an Asian clothing range including traditional shalwar kameez in 21 of its stores, in time for the Islamic festival of Eid.
Asda launches Asian clothes range
Greater Manchester Business Week is the region's number one provider of business news andfeatures, targeting a bespoke business audience with 12,687 copies every Thursday.
the range has been not designed solely with the store's Asian customers in mind "and it is anticipated the line will appeal to Western shoppers too".
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